1. Slow Response Times
Image from SemRush
tons of research on response time, to the point where it can get overwhelming.
Let’s break it down. People are busy and don’t like to wait. Sites which take
too long to load affect your bounce rates, sales conversion, and Google Page
Rank (check out the Google Blog Post here.) Some research even shows that sites
which have an average load time of more than three seconds increase their
bounce rate by 7% for every second.
2. High Traffic, Low Conversions
your site get loads of traffic but it fails to convert to sales? This may
indicate different problems. Issues like broken links, poor navigation, and a
lack of quality traffic or stale/out of date content are big culprits. Simply
having an SEO friendly website doesn’t guarantee sales. If your customers can’t
find what they are looking for fast and easy, they will go somewhere else.
3. Not Mobile Friendly
website that’s optimized for PCs/laptops, tablets, and smart phones is a
necessity. With over 10,000,000,000 (that’s right, 10 zeros!) mobile connected
devices in use today, your site must look good and function fast on all
platforms. Google is watching too. They check out if your site is mobile
friendly when ranking your page. For more info on mobile e-commerce, see ourblog post.
4. Stale Content
one wants to look at an old website. Old, outdated products or worse, websites,
can deter a customer from making a purchase. Google is on the lookout, too! It
ranks updated content much higher than older content. Keep your site fresh with
new content to help on both fronts.
5. Added Functionality, Bug Fixes, and Security Updates
important to keep e-commerce platforms updated, improved, and maintained. These
things include adding new features, catching and fixing bugs, and enhancing and
updating security. If you are running an older version of your site, you may be
missing out on a critical, if not necessary, updates. Studies show upgrading
your site, on average, every three years, keeps your sites appearance
up-to-date and functioning at an optimum level.
For more information on version update please click on your platform: /
As always, if you need help with any of these or anything else on your Magento or AbleCommerce Site contact the EXPERTS at Web 2 Market